Leupold & Stevens
Project Summary
Leupold & Stevens announced a new performance eyewear line and I was there to help promote it. We created a real-life scavenger hunt with the nation’s top social media influencers in the outdoor, hunting, and tactical markets. Weeks leading up to the product launch, influencers engaged with their audiences regularly, leading thousands of their followers into the wilderness to find a limited amount of custom-fabricated ammo cans containing Leupold’s new performance eyewear.
My Roles
I worked with the Executive Creative Director to push the look and feel for the campaign, determining the art and photo direction for all marketing materials and influencer kit packaging. I led a team of designers to create a microsite to promote the upcoming event and product line, designed and oversaw the production of high-quality printed invites and product catalog, a custom-fabricated steel ammo can for the influencer kit packaging, and customized Pelican eyewear cases to protect the products in the wild.
