DreamHost
Project Summary
DreamHost has been providing web hosting and domain registration since 1997. I joined their team to lead a brand refresh. We conducted surveys and focus groups to better understand what should be improved and built a team to support the effort. In the process, we saw an opportunity to create a website builder product. I helped manage the design and marketing for the product, and launched an ad campaign showcasing real customers using the product to promote their businesses. We won a Telly award for the campaign.
My Roles
I led the in-house design and executive teams through the initial rebrand, introducing brand guidelines and a design system to improve both the product design and website design processes. I redesigned the DreamHost logo, created style guides to keep design efforts on rails, and led the redesign for their website. I led the product design team through the development of a new website builder product and directed the brand and product awareness commercial campaigns with a third-party agency.
Brand Awareness Campaign
Design System
Remixer – Product Awareness Campaign
Customer Spotlights – Campaign
