P90X
Project Summary
P90X is a home exercise program by Tony Horton and Beachbody that disrupted the health and fitness industry in the 2000s. My team created the identity for the program and I assisted the in-house creative director through the exploration of photography, package designs, and a whole lot of TV advertising content to help it sell over $4 million units to date.
My Roles
My team developed the theme; managed product photoshoots; created shot lists; and assisted the creative director in the selection and editing of photos and video content. I designed the DVD packaging, the fitness guide and nutrition plan handbook, and the motion graphics used throughout the TV infomercial series.
Product Packaging
Infomercial Animations
Fitness Guide
Nutrition Plan
