Providence Health
Project Summary
I was tasked with bringing Providence Health’s mission, values, and brand promise to the forefront of their brand experience. I led a team of agency creatives and brand strategists for six months, developing a refreshed identity, voice and tone, and guidelines to support it all. We created a ‘We All Deserve True Health’ brand anthem and awareness campaign that told the client’s stories through interviews with local members and partners.
My Roles
I worked with the client to create their brand story and identity, overseeing the development of their brand guidelines and the production of a TV ad series that reintroduced their brand. I designed a 90-page digital brand style guide, a hardcover executive brand handbook, and all of the motion graphics for the TV ad series and digital advertisements.
Brand Awareness Campaign
Brand Guidelines
