Verdant Leaf
Project Summary
Verdant Leaf is a mushroom supplement company from Hillsboro, Oregon. Unlike their competitors who import their products from China, Verdant Leaf grows, processes, and packages their products locally. I was hired to craft a brand story and messaging that communicated the value of their sustainable and conscious process to position them as the premier mushroom supplement brand on the market.
My Roles
I led their team through a brand archetype study to establish guidelines that outlined their brand purpose, values, core messaging, and a full brand identity redesign visually supporting their story. I redesigned their product packaging, created custom illustrations, and created an e-commerce website. I also created one-sheets and a retail sales presentation deck to help them get their products into Whole Foods and New Seasons stores.
E-Commerce Site
Product Brochure
Sales Sheets
Sales Deck
