Victory in Motion
Project Summary
Since 1999, Victory in Motion has helped over 30,000 patients heal from various orthopedic conditions and injuries. I was tasked with crafting a brand story and identity that would better communicate who they are and why they do what they do, along with a refreshed look and tone that would appeal to both a younger and older audience.
My Roles
I led the team through a brand archetype study that helped us develop a foundation for the rebrand, including a new company name, a revised brand purpose, values, vision, characteristics, identity, and even office attire for the doctors and their teams. We also redesigned their website and established guidelines to keep everything on-brand.
Rebrand Study
